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Duracell

The story of DURACELL begins in the early 1920's with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory.

In the 1950's, Samuel Ruben went on to improve the alkaline manganese battery, making it more compact, durable, and longer lasting than anything before it. At about the same time, Eastman Kodak introduced cameras with a built-in flash unit that required more power than zinc carbon cells could provide. The cameras needed alkaline manganese cells but in a new size, the AAA. Mallory made them, and also licensed the technology to others because the company, at that time, had no consumer distribution.

The photographic demand for power put alkaline cells on the map and the DURACELL brand was introduced in 1964. Soon, the consumer market for DURACELL batteries rocketed and supplies had to be rationed in the 1970's as manufacturing capacity caught up.

Today, DURACELL is the world's leading producer of high-performance alkaline batteries. The tradition of innovation started by Ruben and Mallory is still evident in DURACELL ULTRA with M3 Technology. DURACELL believes there is no limit to the potential of portable power and as a company we will always strive to find innovative and efficient ways to power your life in the future.

  • C Cell PROCELL® Alkaline Batteries (Pack 10)
    Original price £13.37 - Original price £13.37
    Original price
    £13.37
    £13.37 - £13.37
    Current price £13.37

    C Cell PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £13.37 - Original price £13.37
    Original price
    £13.37
    £13.37 - £13.37
    Current price £13.37
  • AAA PROCELL® Alkaline Batteries (Pack 10)
    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23

    AAA PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23
  • AA PROCELL® Alkaline Batteries (Pack 10)
    Original price £5.44 - Original price £5.44
    Original price
    £5.44
    £5.44 - £5.44
    Current price £5.44

    AA PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

    View full details
    Original price £5.44 - Original price £5.44
    Original price
    £5.44
    £5.44 - £5.44
    Current price £5.44
  • 9V PROCELL® Alkaline Batteries (Pack 10)
    Original price £17.43 - Original price £17.43
    Original price
    £17.43
    £17.43 - £17.43
    Current price £17.43

    9V PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £17.43 - Original price £17.43
    Original price
    £17.43
    £17.43 - £17.43
    Current price £17.43
  • MN21 A23 LRV08 Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    MN21 A23 LRV08 Battery (Pack 2)

    Duracell

    Duracell MN21 A23 LRV08 Batteries offer long-lasting power for your devices: wireless remote controls, wireless doorbells, security systems (alarms...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • LR44 A76 Button Battery (Pack 2)
    Original price £1.33 - Original price £1.33
    Original price
    £1.33
    £1.33 - £1.33
    Current price £1.33

    LR44 A76 Button Battery (Pack 2)

    Duracell

    Duracell LR44 A76 Button Batteries offer up to 50% more power for your specialty devices, such as toys, calculators and measuring devices. Duraloc...

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    Original price £1.33 - Original price £1.33
    Original price
    £1.33
    £1.33 - £1.33
    Current price £1.33
  • LR1 Electronic Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    LR1 Electronic Battery (Pack 2)

    Duracell

    Duracell LR1 Electronic Batteries offer up to 40% more power. They can be used in torches, calculators, bike lights etc. Duralock Power Preserve t...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • D Cell Plus Power +100% Batteries (Pack 6)
    Original price £13.90 - Original price £13.90
    Original price
    £13.90
    £13.90 - £13.90
    Current price £13.90

    D Cell Plus Power +100% Batteries (Pack 6)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

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    Original price £13.90 - Original price £13.90
    Original price
    £13.90
    £13.90 - £13.90
    Current price £13.90
  • D Cell Plus Power +100% Batteries (Pack 2)
    Original price £4.71 - Original price £4.71
    Original price
    £4.71
    £4.71 - £4.71
    Current price £4.71

    D Cell Plus Power +100% Batteries (Pack 2)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

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    Original price £4.71 - Original price £4.71
    Original price
    £4.71
    £4.71 - £4.71
    Current price £4.71
  • CR2032 Coin Lithium Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    CR2032 Coin Lithium Battery (Pack 2)

    Duracell

    Duracell CR2032 Coin Batteries are made from high-purity lithium with up to 50% more power for reliable, long-lasting performance in devices such a...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • CR2025 Coin Lithium Battery (Pack 2)
    Original price £2.11 - Original price £2.11
    Original price
    £2.11
    £2.11 - £2.11
    Current price £2.11

    CR2025 Coin Lithium Battery (Pack 2)

    Duracell

    Duracell CR2025 Coin Batteries are made from high-purity lithium, with up to 50% more power for reliable, long-lasting performance in devices such ...

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    Original price £2.11 - Original price £2.11
    Original price
    £2.11
    £2.11 - £2.11
    Current price £2.11
  • C Cell Plus Power +100% Batteries (Pack 6)
    Original price £11.41 - Original price £11.41
    Original price
    £11.41
    £11.41 - £11.41
    Current price £11.41

    C Cell Plus Power +100% Batteries (Pack 6)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £11.41 - Original price £11.41
    Original price
    £11.41
    £11.41 - £11.41
    Current price £11.41
  • C Cell Plus Power +100% Batteries (Pack 4)
    Original price £7.77 - Original price £7.77
    Original price
    £7.77
    £7.77 - £7.77
    Current price £7.77

    C Cell Plus Power +100% Batteries (Pack 4)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £7.77 - Original price £7.77
    Original price
    £7.77
    £7.77 - £7.77
    Current price £7.77
  • C Cell Plus Power +100% Batteries (Pack 2)
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89

    C Cell Plus Power +100% Batteries (Pack 2)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89
  • AAA Cell Plus Power +100% Batteries (Pack 4)
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89

    AAA Cell Plus Power +100% Batteries (Pack 4)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89
  • AA Cell Plus Power +100% Batteries (Pack 4)
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89

    AA Cell Plus Power +100% Batteries (Pack 4)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89
  • AA Cell Plus Power +100% Batteries (Pack 12)
    Original price £11.58 - Original price £11.58
    Original price
    £11.58
    £11.58 - £11.58
    Current price £11.58

    AA Cell Plus Power +100% Batteries (Pack 12)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £11.58 - Original price £11.58
    Original price
    £11.58
    £11.58 - £11.58
    Current price £11.58
  • 9V Cell Plus Power MN1604/6LR6 Batteries (Pack 2)
    Original price £6.90 - Original price £6.90
    Original price
    £6.90
    £6.90 - £6.90
    Current price £6.90

    9V Cell Plus Power MN1604/6LR6 Batteries (Pack 2)

    Duracell

    Duracell Plus Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powering...

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    Original price £6.90 - Original price £6.90
    Original price
    £6.90
    £6.90 - £6.90
    Current price £6.90
  • 9V Plus Power +100% Battery (Single Pack)
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89

    9V Plus Power +100% Battery (Single Pack)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89
  • Original price £2.89 - Original price £2.89
    Original price
    £2.89
    £2.89 - £2.89
    Current price £2.89

    AA Duracell Simply mn1500 lr06 Long Lasting Alkaline Battery Pack of 4

    Duracell

    Description Duracell has never been better.  Duracell Simply meets the growing needs of consumers now more than ever. The technology of CopperTop i...

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    Original price £2.89 - Original price £2.89
    Original price
    £2.89
    £2.89 - £2.89
    Current price £2.89
  • Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89

    Duracell Simply AA Batteries - Pack of 8

    Duracell

    This pack of AA batteries from Duracell is the perfect solution for all your power requirements. As part of the Simply range, they are designed to ...

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    Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89
  • Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89

    2 x Duracell Simply AAA Alkaline Batteries - Packs of 4

    Duracell

    8 x Duracell Simply AAA Alkaline Batteries Condition is "New"

    Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89
  • Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89

    2 x AA Duracell Simply mn1500 lr06 Long Lasting Alkaline Battery Packs of 4

    Duracell

    Duracell has never been better. Duracell Simply meets the growing needs of consumers now more than ever. The technology of CopperTop is continually...

    View full details
    Original price £5.89 - Original price £5.89
    Original price
    £5.89
    £5.89 - £5.89
    Current price £5.89
  • Original price £7.99 - Original price £7.99
    Original price
    £7.99
    £7.99 - £7.99
    Current price £7.99

    2 x Packs of 8 Duracell Simply LR03 AAA Batteries - 1.5V (16 x Batteries)

    Duracell

    Number of batteries 16 x AAA batteries (included) Brand: Duracell Battery cell composition Alkaline Voltage: 1.5 About this item: Reliable long las...

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    Original price £7.99 - Original price £7.99
    Original price
    £7.99
    £7.99 - £7.99
    Current price £7.99