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Duracell

The story of DURACELL begins in the early 1920's with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory.

In the 1950's, Samuel Ruben went on to improve the alkaline manganese battery, making it more compact, durable, and longer lasting than anything before it. At about the same time, Eastman Kodak introduced cameras with a built-in flash unit that required more power than zinc carbon cells could provide. The cameras needed alkaline manganese cells but in a new size, the AAA. Mallory made them, and also licensed the technology to others because the company, at that time, had no consumer distribution.

The photographic demand for power put alkaline cells on the map and the DURACELL brand was introduced in 1964. Soon, the consumer market for DURACELL batteries rocketed and supplies had to be rationed in the 1970's as manufacturing capacity caught up.

Today, DURACELL is the world's leading producer of high-performance alkaline batteries. The tradition of innovation started by Ruben and Mallory is still evident in DURACELL ULTRA with M3 Technology. DURACELL believes there is no limit to the potential of portable power and as a company we will always strive to find innovative and efficient ways to power your life in the future.

  • D Cell PROCELL® Alkaline Batteries (Pack 10)
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    Original price £20.09 - Original price £20.09
    Original price
    £20.09
    £20.09 - £20.09
    Current price £20.09

    D Cell PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £20.09 - Original price £20.09
    Original price
    £20.09
    £20.09 - £20.09
    Current price £20.09
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  • C Cell PROCELL® Alkaline Batteries (Pack 10)
    Original price £13.37 - Original price £13.37
    Original price
    £13.37
    £13.37 - £13.37
    Current price £13.37

    C Cell PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

    View full details
    Original price £13.37 - Original price £13.37
    Original price
    £13.37
    £13.37 - £13.37
    Current price £13.37
  • AAA PROCELL® Alkaline Batteries (Pack 10)
    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23

    AAA PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23
  • AA PROCELL® Alkaline Batteries (Pack 10)
    Original price £5.44 - Original price £5.44
    Original price
    £5.44
    £5.44 - £5.44
    Current price £5.44

    AA PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

    View full details
    Original price £5.44 - Original price £5.44
    Original price
    £5.44
    £5.44 - £5.44
    Current price £5.44
  • 9V PROCELL® Alkaline Batteries (Pack 10)
    Original price £17.43 - Original price £17.43
    Original price
    £17.43
    £17.43 - £17.43
    Current price £17.43

    9V PROCELL® Alkaline Batteries (Pack 10)

    Duracell

    Duracell PROCELL® alkaline batteries are manufactured using superior cell design (vs. prior Industrial alkaline batteries) to ensure high-quality c...

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    Original price £17.43 - Original price £17.43
    Original price
    £17.43
    £17.43 - £17.43
    Current price £17.43
  • MN21 A23 LRV08 Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    MN21 A23 LRV08 Battery (Pack 2)

    Duracell

    Duracell MN21 A23 LRV08 Batteries offer long-lasting power for your devices: wireless remote controls, wireless doorbells, security systems (alarms...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • LR44 A76 Button Battery (Pack 2)
    Original price £1.33 - Original price £1.33
    Original price
    £1.33
    £1.33 - £1.33
    Current price £1.33

    LR44 A76 Button Battery (Pack 2)

    Duracell

    Duracell LR44 A76 Button Batteries offer up to 50% more power for your specialty devices, such as toys, calculators and measuring devices. Duraloc...

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    Original price £1.33 - Original price £1.33
    Original price
    £1.33
    £1.33 - £1.33
    Current price £1.33
  • LR1 Electronic Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    LR1 Electronic Battery (Pack 2)

    Duracell

    Duracell LR1 Electronic Batteries offer up to 40% more power. They can be used in torches, calculators, bike lights etc. Duralock Power Preserve t...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • D Cell Plus Power LR20/HP2 Batteries (Pack 6)
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    Original price £9.99 - Original price £9.99
    Original price
    £9.99
    £9.99 - £9.99
    Current price £9.99

    D Cell Plus Power LR20/HP2 Batteries (Pack 6)

    Duracell

    Duracell Plus Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powering...

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    Original price £9.99 - Original price £9.99
    Original price
    £9.99
    £9.99 - £9.99
    Current price £9.99
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  • Plus DK4P Alkaline Batteries (Pack 4)
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    Original price £7.26 - Original price £7.26
    Original price
    £7.26
    £7.26 - £7.26
    Current price £7.26

    Plus DK4P Alkaline Batteries (Pack 4)

    Duracell

    The Duracell Plus alkaline batteries are ideal for powering digital cameras, portable games consoles, shavers, remote controls, motorised toys, tor...

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    Original price £7.26 - Original price £7.26
    Original price
    £7.26
    £7.26 - £7.26
    Current price £7.26
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  • D Cell Ultra Power Batteries (Pack 2)
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    Original price £5.05 - Original price £5.05
    Original price
    £5.05
    £5.05 - £5.05
    Current price £5.05

    D Cell Ultra Power Batteries (Pack 2)

    Duracell

    Duracell Ultra Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powerin...

    View full details
    Original price £5.05 - Original price £5.05
    Original price
    £5.05
    £5.05 - £5.05
    Current price £5.05
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  • D Cell Plus Power LR20/HP2 Batteries (Pack 2)
    Sold out
    Original price £4.40 - Original price £4.40
    Original price
    £4.40
    £4.40 - £4.40
    Current price £4.40

    D Cell Plus Power LR20/HP2 Batteries (Pack 2)

    Duracell

    Duracell Plus Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powering...

    View full details
    Original price £4.40 - Original price £4.40
    Original price
    £4.40
    £4.40 - £4.40
    Current price £4.40
    Sold out
  • D Cell Plus Power +100% Batteries (Pack 6)
    Original price £13.90 - Original price £13.90
    Original price
    £13.90
    £13.90 - £13.90
    Current price £13.90

    D Cell Plus Power +100% Batteries (Pack 6)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

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    Original price £13.90 - Original price £13.90
    Original price
    £13.90
    £13.90 - £13.90
    Current price £13.90
  • D Cell Plus Power +100% Batteries (Pack 2)
    Original price £4.71 - Original price £4.71
    Original price
    £4.71
    £4.71 - £4.71
    Current price £4.71

    D Cell Plus Power +100% Batteries (Pack 2)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

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    Original price £4.71 - Original price £4.71
    Original price
    £4.71
    £4.71 - £4.71
    Current price £4.71
  • CR2032 Coin Lithium Battery (Pack 2)
    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06

    CR2032 Coin Lithium Battery (Pack 2)

    Duracell

    Duracell CR2032 Coin Batteries are made from high-purity lithium with up to 50% more power for reliable, long-lasting performance in devices such a...

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    Original price £2.06 - Original price £2.06
    Original price
    £2.06
    £2.06 - £2.06
    Current price £2.06
  • CR2025 Coin Lithium Battery (Pack 2)
    Original price £2.11 - Original price £2.11
    Original price
    £2.11
    £2.11 - £2.11
    Current price £2.11

    CR2025 Coin Lithium Battery (Pack 2)

    Duracell

    Duracell CR2025 Coin Batteries are made from high-purity lithium, with up to 50% more power for reliable, long-lasting performance in devices such ...

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    Original price £2.11 - Original price £2.11
    Original price
    £2.11
    £2.11 - £2.11
    Current price £2.11
  • C Cell Plus Power R14B/LR14 Batteries (Pack 6)
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    Original price £8.34 - Original price £8.34
    Original price
    £8.34
    £8.34 - £8.34
    Current price £8.34

    C Cell Plus Power R14B/LR14 Batteries (Pack 6)

    Duracell

    Duracell Plus Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powering...

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    Original price £8.34 - Original price £8.34
    Original price
    £8.34
    £8.34 - £8.34
    Current price £8.34
    Sold out
  • Plus CK4P Alkaline Batteries (Pack 4)
    Sold out
    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23

    Plus CK4P Alkaline Batteries (Pack 4)

    Duracell

    The Duracell Plus alkaline batteries are ideal for powering digital cameras, portable games consoles, shavers, remote controls, motorised toys, tor...

    View full details
    Original price £5.23 - Original price £5.23
    Original price
    £5.23
    £5.23 - £5.23
    Current price £5.23
    Sold out
  • C Cell Ultra Power Batteries (Pack 2)
    Sold out
    Original price £4.42 - Original price £4.42
    Original price
    £4.42
    £4.42 - £4.42
    Current price £4.42

    C Cell Ultra Power Batteries (Pack 2)

    Duracell

    Duracell Ultra Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powerin...

    View full details
    Original price £4.42 - Original price £4.42
    Original price
    £4.42
    £4.42 - £4.42
    Current price £4.42
    Sold out
  • C Cell Plus Power R14B/LR14 Batteries (Pack 2)
    Sold out
    Original price £3.69 - Original price £3.69
    Original price
    £3.69
    £3.69 - £3.69
    Current price £3.69

    C Cell Plus Power R14B/LR14 Batteries (Pack 2)

    Duracell

    Duracell Plus Power batteries provide reliable performance and long-lasting power in a broad range of everyday devices. They are ideal for powering...

    View full details
    Original price £3.69 - Original price £3.69
    Original price
    £3.69
    £3.69 - £3.69
    Current price £3.69
    Sold out
  • C Cell Plus Power +100% Batteries (Pack 6)
    Original price £11.41 - Original price £11.41
    Original price
    £11.41
    £11.41 - £11.41
    Current price £11.41

    C Cell Plus Power +100% Batteries (Pack 6)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £11.41 - Original price £11.41
    Original price
    £11.41
    £11.41 - £11.41
    Current price £11.41
  • C Cell Plus Power +100% Batteries (Pack 4)
    Original price £7.77 - Original price £7.77
    Original price
    £7.77
    £7.77 - £7.77
    Current price £7.77

    C Cell Plus Power +100% Batteries (Pack 4)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £7.77 - Original price £7.77
    Original price
    £7.77
    £7.77 - £7.77
    Current price £7.77
  • C Cell Plus Power +100% Batteries (Pack 2)
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89

    C Cell Plus Power +100% Batteries (Pack 2)

    Duracell

    Duracell Plus Power Batteries offer up to 100% extra life in high-drain applications. A superior nylon top closure helps prevent batteries from lea...

    View full details
    Original price £3.89 - Original price £3.89
    Original price
    £3.89
    £3.89 - £3.89
    Current price £3.89
  • Simply AAA Alkaline MN2400 Batteries (Pack 4)
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    Original price £2.76 - Original price £2.76
    Original price
    £2.76
    £2.76 - £2.76
    Current price £2.76

    Simply AAA Alkaline MN2400 Batteries (Pack 4)

    Duracell

    Simply by Duracell alkaline batteries offer great value. They are best used in moderate-drain devices, such as radios, remotes and clocks. 1 x Pac...

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    Original price £2.76 - Original price £2.76
    Original price
    £2.76
    £2.76 - £2.76
    Current price £2.76
    Sold out